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Travel the Ultra-luxury way

This week Lorraine does a deep dive on ultra-luxury travel

Welcome to the dazzling universe of ultra-luxury travel! Here, the stars twinkling overhead are not just a part of the night sky but a promise of an experience as mesmerizing. But, before you clutch your designer bags too tightly, let me share a little secret: not all that sparkles in this world of opulent hotels is as precious as it seems. As your go-to travel aficionado, I'm here to peel back the curtain on those alluring stars and lead you to a luxury that surpasses any rating system.

Demystifying Star Ratings: A Closer Look

First off, let's clear up a common misconception: a five-star rating might seem like your passport to heaven, yet it's essentially a checklist. The process of categorizing hotels into the star system is less about customer reviews and more about ticking off a checklist of amenities, services, and facilities. Contrary to popular belief, the assignment of a five-star rating is not a reflection of guest reviews or satisfaction. Instead, it is determined by specific criteria set by various rating agencies around the world 

Venturing Beyond: The Myth of Six and Seven Stars

In an attempt to distinguish themselves in a saturated market, some hotels have self-proclaimed six or even seven-star statuses. It's crucial to understand that these designations are marketing strategies rather than official classifications. No global standard currently exists for ratings beyond five stars, rendering these claims subjective and, at times, misleading. This self-appointed elevation raises the question: How can one ensure a stay that lives up to the promise of ultra-luxury?

Navigating the Star-studded Waters: The Role of the Travel Agent

In today's digital age, where online reviews can be manipulated by AI and bots, discerning the genuine quality of a hotel has become increasingly challenging. Enter the travel agent, or rather, the "realtor of travel". 

A proficient travel agent transcends the traditional role of booking vacations, embodying a curator of bespoke travel experiences. Investing personal time and resources to visit properties worldwide, gaining firsthand knowledge of the nuances that differentiate a truly exceptional stay from a merely satisfactory one.

As a luxury travel expert I have been on a lifelong quest that spans over 100 countries to bring you nothing but the crème de la crème of opulent travel. This journey is my passion, driven not by accolades but by a commitment to curate unforgettable, lavish experiences for my clients. These are clients who either travel in luxury as their norm or who have saved for years to blow their budget for an unforgettable journey to celebrate a milestone or as a retirement reward. 

As a travel advisor I have educated and amassed  a wealth of insider information that cannot be replicated by online reviews or self-proclaimed ratings. My expertise is grounded in actual visits and personal relationships with the owners and managers of travel companies, hotels, and services. This in-depth understanding allows me to tailor recommendations to match the unique preferences and needs of my clients, ensuring a luxury experience that genuinely merits its cost. I’m not in it for the 'gram or fleeting trends. Instead, my mission is deeply personal: to ensure your vacation dollars are spent on experiences that are as flawless as they are unforgettable. This commitment involves much more than browsing brochures or scrolling through online reviews; it's about immersing myself in the very essence of luxury travel. Diving deeply into your preferences and understanding how to perfectly match to your taste. 

I walk the vast halls of huge international travel trade shows,( this week ITB Berlin)  gathering information from all corners of the globe. This isn't just a casual stroll; it's a meticulous search for the gems that will make your travel experience truly unique. At these events, I engage directly with hoteliers, tour operators, and local experts, collecting insights and forging relationships that allow me to offer you exclusive access to experiences that aren't available to the general public.

This hands-on approach ensures that when I recommend a destination or a property, it's because I've personally verified its excellence. I've sat in the lobbies, dined in the restaurants, and spoken at length with the people who will be looking after you. My investment, both in time and money, in these experiences, is your assurance that when you book a trip with me, you're not just getting a vacation; you're getting a meticulously curated journey that's been tailored to fit you like a glove.

I take pride in my deep understanding of the luxury travel market, and I leverage this knowledge to ensure that your journey is nothing short of extraordinary.

Sneak peak 

Let's me give you a sneak peek at some of the over the top journeys I've designed: 

Italy for a wine loving, newly retired couple looking to visit for the first time - Driving the unesco designated rolling hills in a vintage Ferrari, a dawn hot air balloon ride over Tuscan vineyards, front row seats at the Andrea Bocelli concert in his home town after lunch at his family restaurant and private wine tastings with celebrity sommeliers.  My personal favourite was being dressed as the Queen of Cyprus in Venice to go to the most coveted ball at the Venice Carnival. 

Last year I sent a long term client on a bucket list trip to the Monaco Grand Prix. They stayed right on a super yacht that hosted the most prestigious party that even the Price of Monaco attended. Watching the race from their vantage point, they said, was a highlight of their life. 

This July I can’t wait for our African Adventure hosted by me. We will be tracing Nelson Mandela's footsteps with his personal jailer taking us privately  to Robben island. Staying at his presidential mansion and meeting his personal chef before going on two uber luxury safari adventures in search of the big five. This year is full but sign up to be first on the list for next year. 

Misadventures and funny moments

Of course, delivering this level of service comes with its unique challenges. When my high level clients travel I offer 24 hour service, sometimes the requests can take me by surprise. A 3am call asking for me to arrange transportation back to the resort as the taxi wait time is too long. Ensuring a baby elephant makes an appearance during dinner, and one time when I was set to meet a Royal Princess in Cambodia with a celebrity chef and we were sent away and told to return the following day dressed more formally to meet her. She was lovely by the way and not at all stuffy, unlike her handler! 

Champagne tastes but beer budget? No problem

Elevating your travel to a luxurious experience while keeping an eye on the budget is more achievable than you might think, especially with a few insider tips and a touch of creativity. Here are five refined strategies to help you indulge in luxury travel without the extravagant cost.

1. Leverage Points and Miles for Class Upgrades

One of the smartest ways to experience luxury travel is by leveraging your points and miles. When booking a flight, consider purchasing a ticket in a class that is eligible for upgrades. Then, use your accumulated points and any earned credits to upgrade your seat to first or business class. This method allows you to enjoy the premium travel experience at a fraction of the cost. Stay on top of loyalty programs and credit card bonuses to maximize your points accumulation, turning a standard journey into an opulent adventure.

2. Opt for Off-Season Travel for Exclusive Deals

Luxury travel becomes significantly more accessible when you choose to travel during the off-season. This period not only sees reduced prices in flights and accommodations but also offers a more authentic experience with fewer tourists. Luxury hotels and resorts often lower their rates during these times, allowing you to enjoy the same opulent amenities and personalized service without the peak season price tag.

3. Smart Extension of Business Trips

For those who travel for business, extending your trip or tagging a side trip onto a mini-conference can be a brilliant strategy to experience a luxury destination economically. 

If you own a company, consider inviting your top performers to a bucket-list destination for an incentive trip. Not only does this offer a fantastic tax write-off opportunity, but it can serve as a rewarding experience for your team. These trips don't need to be large-scale; even a small group of six, including partners, can reap significant taxable benefits. I regularly plan such experiences for my clients, who are always thrilled with the exceptional value and benefits these corporate incentive trips provide.

4. Seek Local and Authentic Luxuries

Sometimes, luxury isn't about the grandeur of your accommodation but the richness of your experiences. Choosing local boutique hotels or luxury bed and breakfasts can offer a unique and personalized stay that big chains simply can't match. Authentic experiences, guided by local experts, can add an invaluable layer of luxury to your travels. Engaging in social responsibility by volunteering or contributing to projects that aid those in need can also enrich your journey. Participating in local initiatives, whether it's building schools, supporting environmental conservation, or helping in community development projects, adds a profound sense of purpose and fulfillment to your luxury travel, making it not just an indulgence but a meaningful endeavour that benefits both you and the communities you visit.

5. Take Advantage of Early Bird and Last-Minute Offers

Being flexible with your travel plans can unlock incredible deals. Booking well in advance or snapping up last-minute offers can lead to significant savings on luxury travel. Special sale days like Black Friday or bank holiday sales often feature heavily discounted flights and accommodations. Additionally, leveraging memberships such as CAA or military discounts can often offer both savings and additional perks.

The True Essence of Luxury Travel

In conclusion, when dreaming of your next lavish getaway, look beyond the stars. Seek a travel expert who distinguishes between mere glitter and genuine luxury. With a blend of unparalleled insight and a bespoke approach, I'm here to ensure your journey into the heart of extravagance is not just a trip but a promise of a once-in-a-lifetime adventure, where your dreams script the itinerary. Buckle up, luxury enthusiasts, your voyage to true opulence is about to begin!

Coming up...

So, let's discuss next week. I'm becoming personal. I will share with you how the untimely death of my husband, with four children - the youngest having just turned two, ignited a lifelong love for cruising. It might sound strange, but stay tuned! Cruising is akin to an ice cream parlour; everyone has a different flavour they enjoy. What is your flavour? I will share mine and explain the differences, as it certainly is not a one-size-fits-all travel experience.

You still have time to join me on my upcoming adventures. 

Amsterdam Tulip time river cruise at a bargain price from $3600 per person 31st March 2024

Asian Adventure Holiday Time cruise in Concierge Class for $4500 12 nights including drinks, gratuity and wifi.

African Adventure is about to open up for bookings for 2025. Only 12 spots available so add yourself to my list. 

As this is a labour of love for me please help me by sharing , liking and following me on social media. I really appreciate your questions too so let me know if myself or one of my small team can help you.