Ontario is home to some of the country’s best produce—starting with crisp asparagus in spring, followed by juicy strawberries in early summer and sweet peaches by late August. Whatever the season, there are plenty of reasons to shop local when it comes to fruits and vegetables.
Choosing local produce supports your health, your community, and the environment, and it plays an increasingly important role in strengthening our food system. Here’s why it matters.
It’s better for your health
A diet rich in fruits and vegetables is one of the best things you can do for your body. From reducing inflammation to lowering the risk of heart disease, diabetes, and certain cancers, plant-based foods provide the fibre, vitamins, and minerals our bodies need to thrive. And whether your produce is fresh, frozen, or canned, local options often reach grocery stores sooner after harvest—meaning more nutrients are preserved, and fewer preservatives are required.
It supports Ontario’s farmers and economy
Did you know that Ontario grows more than 125 different fruit and vegetable crops—from tomatoes and cucumbers to apples and sweet corn—across roughly 245,000 acres of farmland. The province’s fruit and vegetable sector contributes over $4.2 billion to the economy each year and accounts for more than a third of Canada’s total production. Choosing local is a direct investment in the farmers and workers who keep this vital industry running.
It’s a greener choice
Food that travels shorter distances produces fewer greenhouse gas emissions and typically involves less packaging and waste. Many Ontario farms also use sustainable growing practices, including innovations that help conserve water and energy, reduce fertilizer use, and improve soil health. Every purchase supports farmers who are working hard to grow food in ways that are better for the planet.
It helps secure our food future
Global food supply chains can be vulnerable to disruption—something many Canadians saw firsthand in recent years. By supporting local farms, we help create a more self-reliant and resilient food system that can better withstand external shocks, from supply shortages to climate challenges.
Whether you’re shopping at a farmers’ market, grocery store, or roadside stand, looking for the Foodland Ontario logo is a great way to know you’re choosing locally grown. Learn more about what’s in season and where to find it at ofvga.org.
